About Me
I improve animal and human welfare through spoken and written word.
I empathise, educate and persuade to ensure positive, pragmatic and tailored outcomes.
My years in small animal practice produces copy and opinion that is rooted in lived experience and real world situations.
My finger is on the pulse of what the pet owning public want and the veterinary profession needs.
Let me translate your needs through my words, whether you're in the veterinary world or wanting to address those in it.
Siân was a breath of fresh air to work with. Her enthusiasm was infectious, and her writing was engaging, with a perfectly delivered tone. I wouldn't hesitate to commission further content writing and look forward to collaborating again in the future.
Lacey Daniels RVN, Editor of 'Petlink' Magazine
A fab writer and colleague - always punctual, easy to work with, and takes feedback on board.
Joanna Woodnutt, owner of The Veterinary Content Company
Siân is a wonderful, insightful storyteller and her videos elevated our product beyond our expectations. She was able to articulate her feelings and thoughts in a relatable, friendly and professional way that gave our product that credibility and personal touch we required. I wouldn't hesitate to work with Siân again and would highly recommend her for any project
Rachel Orsborne Veta Skills
My Values
As a member of a regulated profession, I take the advice I give very seriously, inside and outside the consulting room.
Advocacy for animals and their welfare comes first, with evidence based unbiased information that a client should expect from a Member of the Royal College of Veterinary Surgeons.
I also consider improving human wellbeing to be a major part of a vet's role. This includes the wider public, but also I passionately believe in improving the lives of the very particular group of people drawn to working in the veterinary sector.
Social justice is key for me; promoting sustainability, diversity, equity and inclusion in all I do. If your business and organisation feels the same way as I do, we will be a great match working together!
My copy is always written, not generated. I believe that AI cannot replace the human experience that truly connects readers with words.
Wider Work
An experienced small animal GP vet, I now work as a locum providing regular cover to a select group of practices.
As a member of BVA Council, I advocate for the opinions of my region at a national level, and have the opportunity to contribute to policy making at the forefront of veterinary politics.
I shall be speaking at London Vet Show 2026 about my experiences in curating a fulfilling career around general practice.
My Work
BSAVA Companion
As a features writer, I interview some of the most interesting voices in the profession to tell their stories.
Sample Article
veterinarycontentcompany.co.uk
Content creation and editing for UK and US pet industry businesses.
Bio Page and Portfolio
The Veterinary Edge
theveterinaryedge.com
My popular 'Creating a sustainable workforce' series has been running monthly since February 2026 and featured as the cover story multiple times.
Sample ArticleIn Practice
bva.co.uk/our-journals/in-practice
Frequent contributor to 'Off the Record'.
Sample Article"My pet is so healthy, they've never been to a vet!" - what your vet is thinking
PetLink Magazine
I look down at the elderly staffie on the table in front of me and inwardly sigh. True to the breed, this gorgeous dog is wagging his tail and looking at me like I'm the most interesting person he's ever met, but I can see he's struggling.
The muscle wastage and long nails that speak of having not been able to walk properly for a long time. The thickened pigmented skin that says long standing itching. The scarred ear canals that resulted from years of ear infections left to their own devices. The truly awful breath that tells me I really don't want to see just how bad the teeth are.
We as vets see this presentation, or those very similar, almost every day. They may come in for a booster. They may be here because the owner has decided all that weight loss over the last six months might be a bit odd. They often come in for euthanasia because the client has decided that enough is enough. In every scenario, our ability to effect positive change for this animal is less than it would have been had we seen them sooner.
Full article in Issue 1, March 2025 of PetLink magazine